eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out potential economic storms in the US - and YouTube will decide political elections.
The 10 predictions for 2008 according to eMarketer:
1、Online ads remain resilient.
2、Video surge slows.
3、Social-network advertising hits $1.6 billion.
4、Networking goes beyond MySpace and Facebook.
5、YouTube decides the election.
6、Beijing Olympics pumps up ad spending.
7、Buy online, pick up in-store becomes expected feature.
8、Movie downloading hits the mainstream.
9、Music marketers roll out new business models.
10、Dynamic ads heighten gaming revenue potential.
